I attended a very interesting talk today about the rise of African inspired fashion and African prints. The world is being introduced to the beauty and variety of African prints in an amazing way. The panel comprised African designers, an online store owner who sells African products and an editor of the magazine ARISE which celebrates and is a great platform for African fashion. The talk opened my mind and introduced me to a range of conversations surrounding fashion from the African diaspora. For example: do Africans only wait for the West to repackage their fashion before they buy it? Should we celebrate African prints or move to appreciating ‘a pattern’? If a print is African inspired but printed and profits distributed outside the continent – is it really African? I left the talk feeling beautifully exposed. It is easy to take the African fashion hype for granted but there is a huge undercurrent. I personally believe the story behind the fabrics should be told and therefore claimed as African. A part of the supply chain should include Africa and Africans should get economic value from the production. Lastly African designers need to set a standard and African communities should support their creatives. For any industry to grow there needs to be support on all levels. I am also so pleased to have met Helen Jennings and got a signed copy of her book ‘New African Fashion’.